MridulBasumotari
Creating meaningful experiences
Mridul is a UX and Product Designer with an M.Des degree from IIT Bombay and 10+ years of experience across design research, product design, and enterprise systems. His work spans qualitative and quantitative research, usability testing, accessibility, and AI-driven experience design. Currently at Target, he owns design for Promo and Clearance internal platforms used by Business and Operations teams at scale. A published author with patents to his name, he brings a strong systems mindset to delivering scalable, high-impact solutions across diverse domains
Education
2008 - 2013
Department of Architecture
National Institute of Technology, Jaipur (NIT Jaipur, India)
Bachelors of Architecture (B.Arch)
2013 - 2015
IDC (Industrial Design Centre)
Indian Institute of Technology - Bombay (IIT Bombay, India)
Masters in Design (M.Des)
WorkExperience
2015 - 2017
TCS Innovations Lab - Mumbai, India
Design Researcher at TCS RnD | Conducted qualitative and quantitative research | User Interviews | Field Surveys | Contextual Inquiry | Focus Groups | Usability Testing | Card Sorting | Affinity Analysis | A/B Testing | Prototype Testing | | Rapid Ethnographic | Surveys | Design Workbench | Service Design | ICT4D | HCI | Published Papers | Filed multiple Patents.
2017 - 2019
TCS Interactive - Pune, India
UX Designer | TCS Interactive Team | Worked on diverse domains and accounts | End to End UX Projects | Versatile role spanning UX Design, Visual Design, and UX Research | User Research | Persona Creation | Customer Journey Mapping | Competitive Analysis | Remote Testing | Ideation & Prototyping | Usability Testing | Iterative Design | User Interface Design | Accessibility Integration | Heuristic Analysis | Double Diamond | Customer Journey Map| Persona Creation | Collaboration with Cross-functional Teams.
2019 (Jan-Jul)
Cell C (TCS Interactive) - Johannesburg & Durban, South Africa
UX Researcher & Interaction Designer | Led intense 100-day service design POC project | Conducted 100+ user interviews, 300+ hrs call listening, 3 workshops | User-centric solutions, collaborative approach | Design Thinking Workshops | Service Design | CRM system design.
2019 - 2021
Microsoft (TCS Interactive) - Mumbai, India
UX Designer | Specializing in Accessibility Domain | Accessibility Champion badge | TTv5 certification | WCAG 2.0 Guidelines | Usability & Accessibility Heuristics | PwD - User testing.
2021 - Present
Adobe - Bengaluru, India
UX Lead Designer | Adobe Experience Cloud | Sales velocity (Pre-sales) | Customer Journeys | Persona | UX Story | TPS Dashboard | Internal Products | Motion Graphics | Vision videos | Adobe XD - Journey Plugin | Supporting SCs | AEM, RTCDP, Workfront.
Achievements&Awards
2022 & 2023
2 times 'Best Performance' - Quaterly Awards
Received 'Best performer of the quarter' award for Q2-22 & Q1-23 at Adobe
2022
Appreciation from Adobe CEO Shantanu Narayen
Received appreciation and awards from Adobe CEO Shantanu Narayen for contributions to multiple collaborative projects with him & his team.
2017
'Best Paper' Award on Accessibility - International HCI Conference: INTERACT 2017
UX Lead Designer | Adobe Experience Cloud | Sales velocity (Pre-sales) | Customer Journeys | Persona | UX Story | TPS Dashboard | Internal Products | Motion Graphics | Vision videos | Adobe XD - Journey Plugin | Supporting SCs | AEM, RTCDP, Workfront.
2015
2 Logos got selected for IPPB logo design competition - India Post Payments Bank, Indian Government
Secured top 20 positions (Ranking 1st and 14th) out of 4958 nationwide submissions for logos in 2015.
2014
Designed cover page of an audio book for Dalai Lama, officially launched by himself at KJ Somaiya college, Mumbai.
2014
Color & texturing of character illustrations in a story book for children “Ali baba aur Chalees Chor”.
Patents&Publications
3 Granted Patents
3 unique Patents granted (2 US, 1 EPO), 3 patents under review (Indian patent office - IPO), 2 patents filed (US & EPO), 2 patents on IDF (Invention disclosure Form) stage
2 HCI Publications
2 Publications in the HCI (Human-Computer Interaction) sector published with Springer for TCS
